抖音测试“快递”服务，入口与支付、打车等生活功能并列

Core Viewpoint - The introduction of the "My Express" service by Douyin aims to enhance user experience by integrating logistics services directly into the platform, thereby reducing reliance on external courier companies and improving overall customer satisfaction and retention in e-commerce [5][6][7]. Group 1 - The "My Express" service currently supports tracking for Jitu Express and will integrate more courier companies in the future [2]. - The service allows users to manage receiving and sending packages directly within Douyin, which consolidates various functions like payment and ride-hailing, enhancing the platform's utility [5]. - By offering a complete process from ordering to logistics tracking and returns, Douyin significantly lowers user operational costs and may increase satisfaction and repurchase intentions [6]. Group 2 - The testing of the "My Express" service indicates Douyin's strategy to gain more control in the competitive landscape of e-commerce and local services [7].