母婴政策利好叠加，Babycare等商家在母婴“淡季”开启补贴热潮

Group 1 - The implementation of the "Childcare Subsidy System" will provide annual subsidies of 3,600 yuan per child for families with children under three years old starting from January 1, 2025, benefiting over 20 million families annually [1] - The State Council has issued an opinion to gradually promote free preschool education, eliminating fees for public kindergarten for the final year starting from the fall semester of 2025 [1] - These financial investments are part of a long-term institutional arrangement aimed at creating a family-friendly society and promoting high-quality population development [1] Group 2 - In August, typically a slow season for maternal and infant sales, many businesses initiated significant price subsidies in response to the childcare subsidy policy, particularly for essential items like diapers, maternity packages, and milk powder [1] - Companies like Babycare launched a maternity package subsidy campaign, offering a comprehensive package at a heavily discounted price, effectively reducing childcare costs for families [1] - JD.com has also launched various promotional events, including "Dad's Festival" and "Maternal and Infant Trial Festival," featuring a national subsidy section for maternal and infant products [3] Group 3 - The official rollout of the childcare subsidy system marks the beginning of a nationwide "reduction of childcare costs" initiative, driven by government guidance and social collaboration [5] - The dual effect of policy and market subsidies is expected to significantly lower family childcare burdens and signal a commitment to building a family-friendly society, thereby promoting long-term balanced population development [5]