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《王者荣耀》第35次登上财报:腾讯「摇钱树」惧怕黑产滥用?

Financial Performance - Tencent reported Q2 revenue of 184.5 billion RMB, a 15% year-on-year increase [13] - The company's net profit attributable to shareholders was 55.6 billion RMB, up 17% from the previous year [13] - Gross margin improved from 53% to 57% year-on-year [13] - Domestic game revenue reached 40.4 billion RMB, a 17% increase, while international game revenue grew by 35% to 18.8 billion RMB [14] Game Business Highlights - The game segment generated 59.2 billion RMB in revenue for the quarter, averaging approximately 6.5 million RMB per day [1] - "Honor of Kings" has consistently performed well, generating nearly 1.2 billion RMB monthly in the first half of the year [2] - The game has maintained its status as a top revenue generator, with an estimated income of 11.95 billion RMB per month [10] Legal and Social Issues - A lawsuit regarding the game's matchmaking algorithm has raised concerns about transparency and player rights [4][6] - The ongoing legal case has sparked discussions on the fairness of the game's matchmaking system, with players expressing dissatisfaction [8] - The case's outcome may impact Tencent's approach to handling game algorithms and player information rights [7] Industry Trends - "Honor of Kings" has achieved global revenue leadership for three consecutive years from 2022 to 2024, with a 26% year-on-year growth expected in 2024 [11] - The game remains a dominant force in the MOBA genre, with no significant competitors threatening its position [14] - Despite the success of "Honor of Kings," several derivative games have struggled to gain traction, raising concerns about the sustainability of the IP [16][18]