Group 1: Tencent's Performance - Tencent reported a revenue increase of 15% year-on-year to 184.5 billion yuan for Q2 2025, with a net profit growth of 17% to 55.6 billion yuan [1] - However, Tencent Video's paid membership decreased by 3 million to 114 million, showing a decline both year-on-year and quarter-on-quarter [1][5] Group 2: Advertising Market Pressure - The advertising revenue for competitors like iQIYI and Mango TV has also faced declines, with iQIYI's advertising revenue dropping by 10.4% to 1.33 billion yuan in Q1 2025 and Mango TV's down by 2.7% to 3.438 billion yuan in 2024 [2] - The competition from short video platforms is significantly impacting long video services, with short video users in China reaching 1.04 billion and a usage rate of 93.8% as of December 2024 [3] Group 3: Industry Adaptation - Tencent Video is adapting by launching over 20,000 vertical short dramas, which have gained significant traction with 3 billion views and 87 trending topics [4] - The company acknowledges the need for faster adaptation to changes in content consumption driven by AI and the rise of vertical short dramas [4][5]
腾讯视频，付费会员数下滑了300万丨消费参考
2 1 Shi Ji Jing Ji Bao Dao·2025-08-14 01:35