Core Viewpoint - The company, Zhenjiu Lidu, has experienced a significant decline in revenue and profit forecasts for the first half of the year, leading to a mixed market reaction with a recent stock price increase despite the negative outlook [1]. Financial Performance - Zhenjiu Lidu expects revenue for the first half of the year to be between 2.4 billion to 2.55 billion yuan, representing a year-on-year decline of 38.3% to 41.9% [1]. - The company's net profit attributable to shareholders is projected to decrease by 23% to 24% year-on-year, with adjusted net profit expected to decline by 39% to 40% [1]. Market Strategy - The company launched a strategic new product, "Dazhen," in June, targeting a vacant price segment and receiving positive market feedback, which is expected to contribute to revenue in the second half of the year [1]. - Zhenjiu Lidu is set to introduce a high-end beer brand named "Niushi," aiming to expand its product categories [1]. - The chairman, Wu Xiangdong, indicated that a significant portion of this year's budget will be allocated to "Dazhen," suggesting a focused resource strategy that may sustain channel momentum in the second half of the year [1].
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