“漫画”美景中享受文旅优惠

Core Viewpoint - Lishui, a city in Zhejiang, is gaining popularity as a tourist destination, particularly the Yunhe Rice Terraces, which have been recognized for their natural beauty and cultural significance [1][2]. Group 1: Tourist Attraction - Yunhe Rice Terraces have a history of over 1,000 years, developed during the Tang Dynasty and flourishing in the Yuan and Ming Dynasties [2]. - The terraces are characterized by "three thousand" (1,000 years of history, 1,000 meters elevation drop, and 1,000 layers of terraces) and "three ten thousand" (10,000 acres of azaleas, 10,000 acres of sea of clouds, and 10,000 acres of bamboo forests) [2]. - In February 2024, Yunhe Rice Terraces were designated as a national 5A-level tourist attraction, increasing its visibility and attracting more visitors [2]. Group 2: Infrastructure and Development - Since 2018, local investments have been made to enhance the tourist experience, including the construction of a visitor center, cableway, and a world rice terrace museum [2]. - Continuous improvements in tourism-related infrastructure and cultural exploration have elevated the scenic area’s appeal and service quality [2]. Group 3: Financial Support and Consumer Engagement - Agricultural Bank of China’s Lishui branch has provided nearly 350 million yuan in loans to support the integration of agriculture, culture, and tourism in the region [3]. - In March, financial regulators encouraged banks to increase credit support for the cultural tourism sector, aligning with the goal of boosting consumer spending [3]. - The bank launched a promotional campaign offering discounts for credit card holders at the Yunhe Rice Terraces, enhancing visitor experience and encouraging spending [4].