8月部分城市楼市出现阶段性回升

Core Insights - The real estate market has shown signs of stabilization since 2025, with a weak recovery trend as the year progresses [1][20] - There are significant differences in recovery rates among cities, with cities like Hangzhou and Wuhan experiencing improved project sales, while cities like Guangzhou and Xi'an face declining customer conversion rates [1][20] Market Performance - The average project sales rate in key cities increased to 37% in early August 2025, marking a 7 percentage point increase from July and a 16 percentage point increase from August 2024 [2] - The total transaction area in key cities for the first ten days of August was 203.2 million square meters, a 16% decrease compared to the same period last year [2] City-Specific Trends - Core cities such as Beijing, Shenzhen, and Chengdu have shown varying degrees of market heat, with Chengdu achieving a 100% sales rate for a new project, while Beijing's sales rate dropped to 5% [6][7] - Wuhan has seen a significant increase in customer conversion rates, with average visits per project rising by 9.5% and average sales increasing by 67% in early August [9] - In contrast, cities like Guangzhou and Xi'an are experiencing a decline in customer conversion rates, with Guangzhou's conversion rate dropping from 3.92% to 3.63% in early August [15][17] Overall Market Outlook - The market is expected to continue its weak recovery trend, with new home sales likely to remain at low levels, although the year-on-year decline may narrow [20] - The differentiation in market performance among cities is expected to persist, with high-quality projects in core areas likely to maintain strong sales [20]