加码“AI+文化”，深圳探寻文化产业新路

Core Insights - The article highlights the rapid growth of China's digital creative industry, particularly in animation and gaming, with significant box office successes like "Nezha 2" and "Wang Wang Mountain Monster" [1] - Shenzhen has implemented measures to promote high-quality development in the digital creative industry, focusing on key sectors such as gaming, film, and animation [1][4] Group 1: Industry Growth and Achievements - "Nezha 2" has achieved a box office of 15.445 billion yuan, becoming the highest-grossing film in Chinese history [1] - "Wang Wang Mountain Monster" has set a new record for domestic 2D animated films in China [1] - In 2024, Shenzhen is projected to have 3,754 cultural and related industry enterprises with a total revenue of 128.7508 billion yuan [1] Group 2: Policy Measures and Support - Shenzhen's "Measures for Promoting High-Quality Development of the Digital Creative Industry" was officially implemented on August 11 [1][4] - The measures emphasize strengthening core technology research and development in digital creativity, including AI integration [4] - Financial support includes up to 500,000 yuan for eligible digital technology innovation projects, covering up to 20% of the investment [4] Group 3: International Expansion and Cultural Trade - The measures aim to boost cultural exports, supporting online literature, web series, and games to go global [5] - Shenzhen's game companies accounted for nearly 80% of the national overseas revenue in 2024, with Tencent's international game revenue reaching 58 billion yuan [5] - Successful examples include "Honor of Kings" achieving over 40% market share in regions like Brazil and Southeast Asia [5] Group 4: Innovation Ecosystem and Investment - The evolution of China's digital creative industry is marked by a shift from application tools to content products and now to foundational technology innovation [7] - Shenzhen's measures encompass support for cultural brands, international trade, and talent cultivation across the entire industry chain [7] - Financial capital investment is encouraged in the digital creative sector, with a focus on content creation and IP incubation [7]