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业绩暴增股价萎靡,极米科技赴港IPO能否讲出新故事?

Core Viewpoint - The company, XGIMI Technology, is initiating a Hong Kong stock listing plan to issue H-shares and list on the Hong Kong Stock Exchange, aiming to enhance its global strategy and capitalize on new growth opportunities amid a challenging domestic market environment [1][2]. Group 1: Company Performance and Market Position - XGIMI Technology, founded in 2013, is a leading player in the domestic projection equipment industry, focusing on smart projectors and laser TVs, with a presence in over 100 countries and services provided to more than 5 million users [2][5]. - The company achieved significant milestones in 2018, surpassing international brands like Sony and Epson with a market share of 13.2%, and has maintained its position as the top seller in the industry for six consecutive years [2][5]. - Financial performance has shown volatility, with a peak revenue growth of 42.78% in 2021, followed by a sharp decline in 2022, where revenue growth plummeted to 4.6% [3][4]. Group 2: Recent Financial Trends - In 2023, the company faced further challenges, with revenue and net profit declining by 15.77% and 75.97%, respectively, while 2024 showed a slight recovery with a revenue decrease of only 4.27% [4][5]. - A significant turnaround is anticipated in the first half of 2025, with projected revenue of 1.626 billion yuan, a year-on-year increase of 1.63%, and a net profit surge of 2062.33% [5]. Group 3: Strategic Initiatives - To counteract domestic market challenges, XGIMI is focusing on globalization and the automotive sector as key growth strategies, with the Hong Kong listing aimed at supporting these initiatives [2][6]. - The company has seen a notable increase in international revenue, which reached 1.086 billion yuan in 2024, accounting for 32% of total revenue, up from 10.7% in 2021 [6][7]. - XGIMI has also made strides in the automotive market, becoming a designated supplier for several car manufacturers and entering mass production of car-mounted projection products [9][10]. Group 4: Market Challenges and Outlook - Despite the positive developments, the company faces significant challenges, including intense competition from established international brands and the high entry barriers in the automotive supply chain [8][10]. - The recent reduction in workforce and shareholder sell-offs reflect market skepticism regarding the company's short-term prospects, emphasizing the need for successful execution of its internationalization strategy [10][11]. - The overall market for projectors is expected to grow, with forecasts indicating a potential increase in global shipment volumes, which could benefit XGIMI if it successfully navigates its strategic initiatives [7][8].