物理断网、防火墙盒子…车主为拒深蓝汽车广告拼了

Core Viewpoint - The incident involving Deep Blue Automotive's forced advertisement push has sparked significant backlash from car owners, highlighting the ethical and legal implications of advertising practices in the smart car industry [1][2][3] Group 1: Incident Overview - Deep Blue Automotive faced public outrage after pushing a 5-second full-screen advertisement on car screens without owner consent, leading to a sensitivity spike in public sentiment to 82.27% [1] - The CEO of Deep Blue, Deng Chenghao, issued a public apology and promised to improve service quality and avoid intrusive advertising in the future [1][2] - The advertisement obstructed navigation for drivers, causing significant inconvenience and safety concerns, as exemplified by a driver missing an exit due to the ad [1] Group 2: Legal and Ethical Concerns - Legal experts pointed out that the advertisement violated the Advertising Law of the People's Republic of China, which mandates that pop-up ads must be easily dismissible [2][11] - The Consumer Rights Protection Law emphasizes consumers' right to choose, which Deep Blue allegedly infringed by binding ad acceptance to app functionality [3][4] - The current regulations regarding in-car advertising are seen as inadequate, allowing companies to exploit legal loopholes [11][16] Group 3: Industry Implications - The incident reflects a broader trend in the automotive industry where companies prioritize advertising revenue over user experience, leading to a rise in complaints [7][14] - Tesla's approach of maintaining a "no-ad" environment in its vehicles is contrasted with Deep Blue's practices, suggesting a potential shift in consumer expectations [4][5][12] - The backlash against Deep Blue could serve as a catalyst for a reevaluation of advertising ethics in the smart car sector, emphasizing the need for a balance between innovation and consumer rights [15][16]