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中端酒店迎来高速增长期,桔子酒店在京开店达100家
Xin Jing Bao·2025-08-14 03:57

Group 1 - The core viewpoint of the article highlights the rapid growth of the mid-range hotel brand, Orange Hotel, under Huazhu Group, achieving over 1,000 locations nationwide within eight years [1] - Orange Hotel was officially integrated into Huazhu Group in 2017, growing from 77 locations to over 1,000, establishing itself as a benchmark in the mid-range hotel sector [1] - The latest Orange 3.0 product features a single room cost as low as 108,000 yuan, with renovation costs at 70,000 yuan, indicating ongoing optimization efforts [1] Group 2 - The newly opened Orange Hotel near Beijing's Madianqiao subway station achieved full occupancy within a week, showcasing strong market demand [1] - The Chinese hotel market is undergoing structural changes, with oversupply in high-end hotels and a need for upgrades in budget hotels, while mid-range hotels are experiencing rapid growth [1] - Consumer demand is increasingly blending "business + leisure" elements, reflecting changing preferences in the hotel industry [1]