Guan Cha Zhe Wang·2025-08-14 05:12Core Viewpoint - The launch of the new Tank 500 Smart Edition marks a significant shift in the Tank brand's positioning from a focus on rugged off-road capabilities to a broader appeal that includes smart technology and luxury features [3][5]. Group 1: Product Launch Details - The Tank 500 Smart Edition is officially available for pre-sale, with two variants priced at 360,000 yuan and 388,800 yuan respectively [1]. - The new model features a redesigned front grille inspired by ancient Chinese architecture and incorporates advanced technology such as millimeter-wave radar and infrared thermal imaging [7]. - Interior upgrades include a 12.3-inch digital instrument panel and a 15.6-inch 2.5K floating central control screen, powered by the Coffee OS 3 interaction system [9]. Group 2: Market Positioning and Strategy - The introduction of the Tank 500 Smart Edition signifies the brand's entry into the family-oriented vehicle market, moving away from its traditional focus on hardcore off-road vehicles [5][6]. - The brand aims to expand its audience by appealing to consumers who prioritize comfort and smart features, thus broadening its market reach [6]. - The shift towards a more versatile vehicle aligns with the growing demand for family-oriented cars in the Chinese automotive market [6]. Group 3: Technological Advancements - The Tank 500 Smart Edition is equipped with the third-generation intelligent driving assistance system, Coffee Pilot Ultra, which supports full-scenario intelligent driving [10]. - The vehicle includes features such as a 5.4L car refrigerator and advanced seating options, enhancing its appeal as a family vehicle [10].