Group 1 - The home furnishing industry is facing unprecedented challenges due to real estate market adjustments and rapidly diversifying consumer demands [1] - Mousse Co., Ltd. has achieved remarkable growth through a forward-looking globalization strategy and continuous technological innovation, with overseas business growth reaching 61% year-on-year [1] - The company's breakthrough stems from a deep understanding of the "healthy sleep" concept, transforming traditional mattress manufacturing into smart sleep system development [1] Group 2 - Mousse has established a localized "R&D-production-service" system in overseas markets, setting up R&D centers in Germany and Italy to ensure products meet regional consumer preferences [3] - The company has acquired over 1,800 patents and copyrights, creating a multi-dimensional technological barrier encompassing material science, ergonomics, and smart hardware [3] - Mousse integrates ESG principles into its development, using biodegradable materials and promoting circular packaging, enhancing brand social value and laying a solid foundation for sustainable development [3] Group 3 - Mousse drives differentiated development through technology and globalization, proving that Chinese home furnishing companies can compete in the high-end market with international brands [4] - As smart sleep technology matures and overseas market penetration deepens, Mousse may reshape the competitive landscape of the global sleep industry [4] - The company's interpretation of "healthy living" will provide global consumers with more diverse value choices [4]
61%海外增速背后：慕思股份(001323.SZ)如何用科技重新定义“睡眠经济”