Tesla(US:TSLA) 智通财经网·2025-08-14 07:05Core Insights - Tesla's sales in Europe have significantly declined this year, primarily due to CEO Elon Musk's political stance causing consumer dissatisfaction and damage to vehicles and dealerships in some areas [1] - In contrast, Norway has seen a 24% increase in Tesla sales, making it the second-largest market for Tesla in Europe despite its small population of 5.5 million [1][2] - Tesla's long-standing relationship with Norway has fostered brand loyalty, which has helped mitigate negative external influences [1] Group 1 - In the first half of this year, Tesla's sales in Germany, Sweden, Denmark, and the Netherlands plummeted by over 50% year-on-year [1] - Norway's electric vehicle market has the highest penetration globally, with electric vehicles accounting for 94% of new car sales [2] - Tesla's market share in new car registrations in Norway has consistently ranged between 11% and 20% over the past five years [2] Group 2 - Despite facing challenges from competitors like Volkswagen and Volvo, Tesla has maintained its leading position in Norway [2][3] - A significant promotional campaign in May, including zero-interest financing and free supercharging, led to a 213% increase in new registrations for Tesla in Norway [3] - However, similar promotional efforts did not yield results in neighboring countries like Sweden and Denmark, where no Tesla models made it to the top ten in sales in July [3]