8万平方米工厂招标！宗馥莉“宏胜系”重新布局西北

Core Viewpoint - The recent approval of the new beverage production base project in Xi'an by Xi'an Hengfeng Beverage Co., Ltd. marks a strategic shift for Zong Fuli, who has transitioned from a major shareholder to the actual controller of the company, following the closure of 18 factories, including those in Shaanxi, by Wahaha Group [1][7]. Group 1 - Xi'an Hengfeng Beverage Co., Ltd. is 90% owned by Hongsheng Beverage Group, with Zong Fuli serving as the executive director [1][3]. - The new production base in Xi'an will cover a wide range of products, including purified water, tea beverages, coffee, juice, and dairy drinks, with a total investment of 1 billion yuan [2][3]. - The project will include the construction of various facilities, such as production workshops, warehouses, and administrative buildings, with a total construction area of approximately 80,878.89 square meters [2][3]. Group 2 - The project is part of a broader strategy by Zong Fuli to consolidate control over the Northwest market, following significant management changes and the transfer of contracts to companies under her control [7]. - The management team for the new base consists of key figures from Hongsheng Beverage, indicating a strong alignment with the company's strategic goals [7]. - The restructuring and resource integration efforts in the Northwest market suggest that Hongsheng Beverage Group is accelerating its vertical integration strategy in this region [7].