红果“剧本新政”下的编剧生态：头部狂欢，底层哀嚎？

Core Viewpoint - The new script cooperation policy by Hongguo is set to reshape the short drama script industry, introducing changes in script ratings, minimum guarantees, and revenue sharing, which will impact the dynamics between large studios and individual writers [1][11][21]. Summary by Sections Policy Changes - Starting August 13, Hongguo will implement an upgraded script cooperation policy, including limited-time incentive activities for scriptwriting studios [1][3]. - The new rating system will categorize scripts into six levels (A-, A, S-, S, S+, S++) with corresponding minimum guarantees and revenue shares, with the highest guarantee increasing to 200,000 yuan and the share to 40% [6][7]. Impact on Writers - The policy has prompted a shift in behavior among scriptwriting studios, with many now actively recruiting new writers to benefit from the new incentives [3][11]. - Established studios can leverage their higher output to secure better terms, while individual writers may face reduced income due to lower minimum guarantees and revenue shares [6][11]. Industry Dynamics - The short drama market has seen significant growth, with script prices rising from thousands to 50,000-100,000 yuan within three years, and top writers earning substantial monthly incomes [3][11]. - The industry is characterized by a tiered structure, where top studios receive better compensation and conditions compared to individual writers, leading to a concentration of resources among a few [6][14]. Future Outlook - The new policy is expected to lower entry barriers for promising new writers, potentially leading to a richer pool of quality scripts [11][21]. - However, the reduction in minimum guarantees for lower-tier writers may lead to decreased income, raising concerns about their sustainability in the industry [11][21]. - The competition among platforms for quality scripts is intensifying, with various companies launching initiatives to attract top talent and high-quality content [17][20].