
Core Insights - The pickup truck market in July 2025 saw sales of 41,000 units, a year-on-year increase of 1.7% but a month-on-month decline of 15.0%, aligning with the median level of the past five years [1] - From January to July 2025, total sales reached 348,000 units, reflecting an 11.0% year-on-year growth [1] - Great Wall Motors continues to lead the pickup market, with strong performance both domestically and internationally, supported by export demand [1][2] Market Performance - The "one strong, three strong" structure in the domestic pickup market remains intact, with the Southwest and Northwest regions accounting for 45% of total demand in July 2025 [1] - The export of pickups reached 23,000 units in July 2025, a month-on-month decrease of 13% but a year-on-year increase of 13% [1] - In 2024, pickup exports constituted 45% of total sales, increasing to 56% in July 2025 [1] New Energy Pickup Trends - Sales of new energy pickups in 2024 are projected to reach 21,200 units, marking a significant year-on-year growth of 170% [2] - In July 2025, new energy pickup sales were 4,000 units, a year-on-year increase of 182% but a month-on-month decline of 41% [2] - Cumulatively, from January to July 2025, new energy pickup sales reached 46,000 units, reflecting a staggering 702% increase [2] Manufacturer Performance - In July 2025, the top manufacturers by sales were: - Great Wall Motors: 13,772 units, up 14.5% year-on-year [4] - SAIC Maxus: 5,748 units, up 51.1% year-on-year [4] - Zhengzhou Nissan: 4,609 units, up 61.9% year-on-year [4] - BYD: 1,814 units, up 104.0% year-on-year [4] - For the first seven months of 2025, the leading manufacturers were: - Great Wall Motors: 110,000 units, up 5.8% year-on-year [5] - BYD: 28,802 units, up 142.5% year-on-year [5]