Tesla(US:TSLA) Feng Huang Wang·2025-08-14 08:55Core Viewpoint - Elon Musk's political stance has negatively impacted Tesla's sales in several European countries, yet the brand has seen a 24% increase in sales in Norway, highlighting a unique market dynamic [1][2][3]. Group 1: Sales Performance - Tesla's sales in Germany, Sweden, Denmark, and the Netherlands have dropped by at least 50% in the first half of the year, while Norway has emerged as Tesla's second-largest market in Europe with a 24% year-on-year sales increase [2][3]. - Despite Norway's small market size, accounting for less than 12% of Tesla's European sales, it holds symbolic importance as the first country outside North America to introduce the Model S and establish Tesla's first Supercharger network [3][5]. Group 2: Brand Loyalty and Consumer Sentiment - Norwegian consumers have shown resilience in their loyalty to Tesla, with 40% of Tesla owners expressing concerns about Musk's political actions affecting the brand image, yet over half still intend to purchase another Tesla [9]. - The introduction of zero-interest loans and free Supercharging has significantly boosted Tesla's new car registrations in Norway, which surged by 213% [7][8]. Group 3: Competitive Landscape - Tesla's market dominance in Norway is facing challenges from competitors like Volkswagen and Volvo, which have gained traction among Norwegian consumers [5][6]. - Chinese manufacturers, including BYD and Xpeng, accounted for 12.3% of new car sales in Norway in June, indicating increasing competition in the electric vehicle market [6].