雷军追投了5次的“县城母婴之王”，被迫“带病上市” || 镁经

Core Viewpoint - The company Hai Paike, known as the "King of Maternal and Infant Products in County Towns," is facing significant challenges as it prepares for an IPO on the Hong Kong Stock Exchange, including financial losses, high debt, and a damaged reputation due to complaints about counterfeit products and market practices [1][3][21]. Financial Performance - Hai Paike has reported losses of 131 million yuan over the past two years and has a total debt of 2 billion yuan [3][20]. - The company's revenue for 2022, 2023, and 2024 was 895 million yuan, 1.067 billion yuan, and 1.032 billion yuan, respectively, with a profit of 1.01 million yuan in 2022 followed by losses of 56.54 million yuan and 78.82 million yuan in 2023 and 2024 [19][20]. - The gross merchandise volume (GMV) has declined from 14.9 billion yuan in 2022 to 11 billion yuan in 2024, and the number of core buyers has decreased from 103,500 to 93,800 [20]. Investment and Financing - Hai Paike has undergone six rounds of financing from 2015 to 2020, raising a total of approximately 26.93 million USD from notable investors, including Shunwei Capital and Fosun International [10][13]. - The company is under pressure from investors due to performance-based agreements, leading to significant debt and forced IPO [7][17]. Market Position and Challenges - Hai Paike's reputation has suffered due to frequent complaints about counterfeit products and being labeled as a "gray market platform" by industry insiders [21][26]. - The company has faced legal challenges from brands for unauthorized sales, further damaging its credibility [24]. - Despite efforts to establish its own brands, the self-owned product line has not gained significant traction, with revenues declining by 31.5% from 2023 to 2024 [30][31]. IPO Viability - The company is struggling to meet the Hong Kong Stock Exchange's profitability requirements, having incurred losses for two consecutive years [28][29]. - Although the post-IPO valuation is estimated at 680 million USD, ongoing losses and high debt levels may negatively impact market perception and valuation [30][34].