Group 1 - The chairman of Baiguoyuan responded to consumer complaints about high fruit prices, suggesting that consumers lack knowledge about fruit quality [1][2] - Baiguoyuan's pricing strategy has led to perceptions of luxury, with prices for common fruits significantly higher than market rates, such as imported oranges priced higher than milk tea [2][3] - The company reported a 9.8% year-on-year decline in revenue for 2024, with a net loss of 386 million yuan and a reduction of nearly 1,000 stores, averaging three closures per day [3][4] Group 2 - Consumer expectations are centered around "high quality + reasonable price," and the company's approach of "educating" consumers has sparked backlash [3][4] - The market response indicates that consumers are voting with their feet, suggesting a disconnect between price and perceived quality [4]
买水果还要被“教育”?百果园,你凭什么这么贵!
Sou Hu Cai Jing·2025-08-14 09:06