从医院枕头到二手牙签！狂飙的亚朵酒店，搞不好卫生？

Core Viewpoint - Atour Hotel has faced significant public backlash due to repeated hygiene and safety incidents, raising concerns about its brand image and customer trust [2][12][15]. Group 1: Recent Incident - A recent incident involved a guest discovering a potentially used toothpick at the Nanning Wuxiang Headquarters Atour Hotel, leading to health concerns and a hospital visit for testing [2][4]. - Following the incident, the hotel was temporarily unavailable for booking on major online platforms, indicating a potential impact on occupancy rates [6][12]. Group 2: Previous Hygiene Issues - Earlier this year, Atour Hotel faced criticism for a separate incident involving hospital pillowcases, which resulted in the affected hotel being taken offline from the company's app and mini-program [8][12]. - In March, another Atour location was reported to have hair found in the shower, further compounding the brand's hygiene issues [10]. Group 3: Customer Complaints - Customer complaints regarding hygiene and safety have surged, with over 1,500 complaints logged, reflecting a growing dissatisfaction among guests [12][15]. - Recent reports also include guests finding bugs in their rooms, leading to health issues and unaddressed complaints [11]. Group 4: Business Performance - Despite rapid expansion, with the number of hotels increasing from 570 to 1,727 and revenue reaching 1.906 billion yuan in Q1 2025 (up 29.8% year-on-year), key performance metrics like average daily rate and occupancy rate have declined [13][14]. - The average daily rate fell from 430 yuan to 418 yuan, and occupancy rate dropped from 73.3% to 70.2% year-on-year [14]. Group 5: Management and Strategy - Atour's aggressive expansion strategy, heavily reliant on franchising (over 98.5% of hotels), has raised concerns about quality control and management oversight [14][15]. - The founder, Wang Haijun, has faced scrutiny following significant stock sales, prompting questions about his commitment to the brand's values of "humanistic care" amidst ongoing hygiene controversies [15].