Zhi Tong Cai Jing·2025-08-14 09:16Core Viewpoint - Weibo-SW (09898) reported a steady performance in Q2 2025, with a year-on-year increase in net income and net profit, driven by user engagement and advertising business growth [1] Financial Performance - Q2 2025 net income was approximately $445 million, a 2% increase year-on-year [1] - Net profit attributable to Weibo shareholders was about $126 million, reflecting a 12.29% year-on-year growth [1] - Basic earnings per share were $0.53 [1] - For the first half of 2025, net income reached approximately $842 million, a 0.99% year-on-year increase [1] - Net profit attributable to Weibo shareholders for the first half was around $233 million, showing a 44.17% year-on-year growth [1] - Basic earnings per share for the first half were $0.98 [1] User Engagement - As of June 2025, Weibo had 588 million monthly active users and 261 million daily active users [1] - The company focused on integrating social products and upgrading recommendation systems to enhance user engagement and content consumption experience [1] Technology and Commercialization - Weibo's AI application, Weibo Zhisu, saw strong user growth, further driving overall user search demand [1] - The advertising business showed steady performance, supported by the company's strengths in new product launch marketing and capturing e-commerce seasonal advertising budgets [1]