Tesla(US:TSLA) 智通财经网·2025-08-14 09:24Core Viewpoint - Despite growing consumer backlash against Elon Musk's political stance, Tesla continues to see sales growth in Norway, highlighting the brand's strong loyalty among Norwegian consumers [1][3]. Group 1: Sales Performance - Tesla's sales in Norway increased by 24% year-on-year in the first half of the year, making it the second-largest market for Tesla in Europe, while sales in Germany, Sweden, Denmark, and the Netherlands saw a significant decline [1][3]. - In 2021, Tesla was the best-selling car brand in Norway, maintaining a new car registration share of 11%-20% over the past five years [3]. Group 2: Market Dynamics - Norway has played a crucial role in shaping Tesla's brand, being the first country outside North America to introduce the Model S and establishing the first Supercharger network outside North America [3]. - Electric vehicles now account for 94% of new car sales in Norway, with Tesla's Model S quickly becoming a top seller [3]. Group 3: Consumer Sentiment - Despite 40% of Tesla owners believing Musk's political activities harm the brand, over half of the surveyed owners indicated they would consider purchasing another Tesla [6]. - Promotional strategies, such as zero-interest loans and free supercharging, led to a 213% increase in new Tesla registrations in May [6].