花更多钱打广告，销售均价上涨，甘源食品上半年收入还是下滑

Core Viewpoint - Ganyuan Foods reported a decline in both revenue and net profit for the first half of the year, marking the first negative growth in revenue since its listing in 2020 and a net profit decline for the first time since 2021 [1] Revenue and Profit Summary - The company's revenue for the first half of the year was 945 million yuan, a year-on-year decrease of 9.34% [1] - The net profit attributable to shareholders was 74.61 million yuan, down 55.20% year-on-year [1] - The decline in revenue was attributed to reduced sales from low-priced gift boxes during the Spring Festival, a drop in traditional supermarket sales, and the timing of the Spring Festival [1] Product Performance Summary - Ganyuan Foods' major product categories include comprehensive nut and bean series, green pea series, broad bean series, sunflower seed series, and others, with the first two categories accounting for over 50% of total revenue [2] - Revenue from the comprehensive nut and bean series fell by 19.92% to 273 million yuan, while the green pea series revenue decreased by 1.56% to 234 million yuan [4] - The broad bean series saw a slight increase in revenue, growing by 2.11% to 125 million yuan, while other product series experienced declines [4][5] Sales Volume and Pricing Summary - Overall sales volume for all product categories declined, with the comprehensive nut and bean series volume down 24.34% to 8,167.49 tons [6] - Despite the drop in sales volume, the average selling price for all five major product series increased, with the broad bean series offsetting volume declines through price increases [6][7] Cost and Expense Summary - The overall gross margin for Ganyuan Foods decreased by 1.33 percentage points to 33.61% due to rising raw material costs, particularly palm oil [7] - Sales expenses increased by 26.59% to 175 million yuan, while management expenses rose by 24.20% to 48.63 million yuan [8] - Promotional expenses surged by 49.47% to 72.61 million yuan, with advertising costs rising significantly from zero to 7.94 million yuan [10] Brand and Product Diversification Summary - Ganyuan Foods is attempting to diversify its product offerings by launching multiple sub-brands, including "Zhen Guo" targeting freeze-dried fruits and chocolate nuts [11] - The company aims to transition from a focus on bean snacks to a broader range of snack products, having introduced several new sub-brands in the past year [11][13]