世纪华通董秘：以“高自由度+内部赛马”打造爆款引擎

Core Insights - Century Huatong's gaming subsidiary, including Diandian Interactive and Century Games, has shown strong performance with projected revenue of approximately 17 billion yuan and net profit between 2.4 billion to 3 billion yuan for the first half of 2025, marking significant year-on-year growth [1][2] - The company has successfully launched hit games like "Endless Winter" and "Whiteout Survival," which have contributed to its strong revenue and positioned it among the top global publishers [1][2] - The strategy of "first overseas, then domestic" has allowed the company to overcome domestic market barriers and achieve success [1][2] Financial Performance - The projected consolidated revenue for the first half of 2025 is about 17 billion yuan, representing a year-on-year increase of approximately 83.27% [1] - Expected net profit for the same period is between 2.4 billion to 3 billion yuan, indicating a year-on-year growth of 107.20% to 159.00% [1] Game Development Strategy - Diandian Interactive and Century Games have transitioned from casual game publishing to self-developed games, experiencing a significant loss period before achieving profitability [2][4] - The company emphasizes a method of continuous accumulation and trial-and-error to enhance competitiveness across various game categories [2][4] - AI technology is being actively explored for application in game development and operations, providing new growth opportunities [2][4] Market Positioning - The success of "Endless Winter" has challenged traditional perceptions of the domestic gaming market, which is often viewed as highly competitive and difficult [5][6] - The company believes that as long as a product is excellent and differentiated, it can achieve substantial returns in both domestic and international markets [5][6] - The strategy involves creating tailored products for different markets and focusing on long-term operational results [5][6] Long-term Operations - Century Huatong employs a differentiated long-term operation strategy for its various game IPs, focusing on reviving classic IPs and innovating new products [7][8] - The company aims to maintain user engagement through regular updates and community management, ensuring the longevity of its IPs [9][10] - The integration of AI in gaming is seen as a future direction for the company, with plans for further development in this area [9][10] Consumer Engagement - The company has been cautious in its approach to consumer engagement and IP-related activities, focusing primarily on game development and operations [10][11] - Future plans include exploring more opportunities for physical and digital integration to enhance player experience and engagement [10][11] - The company is actively looking to expand its presence in overseas markets through events and collaborations [10][11]