84万人次到场打卡！ACG碰上会展，广州掀起暑假消费浪潮

Core Viewpoint - The article highlights the booming ACG (Anime, Comic, Game) culture and consumption in Guangzhou during the summer, driven by various events and initiatives that integrate the exhibition economy with consumer vitality [1][2]. Group 1: ACG Events and Participation - In the first half of the year, Guangzhou hosted 11 large-scale ACG exhibitions, covering a total area of 520,000 square meters and attracting 840,000 visitors from both domestic and international locations [2]. - The 36th Firefly Animation and Game Carnival in Guangzhou attracted 1.5 million online ticket purchases and 288,000 attendees, marking a significant turnout for the event [2]. - The first Kurofest in Guangzhou drew over 10,000 players, with nearly half of the attendees traveling from outside the province, setting a record for the brand's offline participation [2]. Group 2: Economic Impact and Consumer Engagement - The ACG exhibitions have stimulated the "ticket root economy," enhancing the integration of business, travel, and cultural consumption in Guangzhou, leading to the emergence of influential ACG consumer markets [2][3]. - The Guangzhou ACG events have created a "exhibition-store integration" consumption model, effectively linking events with local commercial districts to drive consumer traffic [4][5]. - The Guangzhou Comic Exhibition showcased over 7,000 original IPs, generating significant sales and promoting a new consumption ecosystem that combines exhibitions, commerce, and tourism [7]. Group 3: Government Support and Future Prospects - The Guangzhou government is actively promoting the ACG industry through policies aimed at enhancing the digital economy and supporting the development of international competitive digital IPs [9][10]. - The gaming industry in Guangzhou is projected to generate approximately 140.67 billion yuan in total revenue in 2024, reflecting a year-on-year growth of about 10.5% [10]. - The city is implementing measures to reward new and expanding exhibitions, with financial incentives aimed at fostering the growth of the ACG sector [10].