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YOUZANYOUZAN(HK:08083) 3 6 Ke·2025-08-14 10:40

Core Viewpoint - Youzan has finally turned a profit after years of losses, reporting a net profit of approximately RMB 73 million for the first half of 2025, marking a significant turnaround in its financial performance [1][3]. Financial Performance - In the first half of 2025, Youzan's revenue was approximately RMB 710 million, representing a year-on-year growth of about 4% [3]. - The net profit for the same period was RMB 73 million, a substantial improvement compared to a net loss of RMB 42.95 million in the previous year [4]. - The total comprehensive income for the first half of 2025 was RMB 75.75 million, compared to a loss of RMB 7.07 million in the same period last year [4]. Business Strategy - Youzan has optimized its business structure, increasing the proportion of high-margin businesses, with revenue from merchant solutions growing significantly to approximately RMB 338 million, a year-on-year increase of 10.3% [5]. - The average sales per merchant reached approximately RMB 930,000, reflecting an 11% year-on-year increase, indicating improved merchant service effectiveness [6]. Market Context - The Chinese SaaS market is projected to reach RMB 49.82 billion in 2024, with a year-on-year growth of 31.6% [3]. - Youzan's stock price has significantly declined from a peak market capitalization of over RMB 70 billion to around RMB 4.7 billion, highlighting the challenges faced in the SaaS sector [1]. Competitive Landscape - Youzan faces intense competition from major players like Alibaba and Tencent, which have entered the SaaS market with substantial resources and established customer bases [15]. - The competition with similar companies like Weimob is particularly fierce, as both companies target small and medium-sized merchants [15]. Technological Innovation - The application of AI technology has been crucial for Youzan, enhancing operational efficiency and reducing research and development costs, which has contributed to its profitability [9][10]. - Youzan has expanded its sales team to approximately 750 personnel in the first half of 2025, improving its market outreach and customer acquisition capabilities [11]. Ecosystem Development - Youzan has diversified its platform partnerships beyond WeChat, integrating with platforms like Alipay and Xiaohongshu to reduce dependency on a single ecosystem [12]. - The company has also expanded its services to include offline retail solutions, creating a more integrated online and offline service model [13].