Sou Hu Cai Jing·2025-08-14 10:40Core Insights - Weibo reported a net revenue of $445 million for Q2 2025, representing a 2% year-over-year increase, or a 1% increase when calculated at constant exchange rates [1][2] - The net profit attributable to Weibo shareholders was $126.7 million, with a non-GAAP net profit of $143 million [1][2] - Monthly active users reached 588 million, while daily active users stood at 261 million as of June 2025 [1] Revenue Breakdown - Advertising and marketing revenue was $383.4 million, showing a 2% year-over-year growth [2] - Value-added services revenue decreased by 2% to $61.4 million [2] - Total net revenue for the first half of 2025 was $841.7 million, compared to $833.4 million in the same period of 2024 [2] Cost and Profit Analysis - Total costs and expenses for Q2 2025 were $299.2 million, a slight decrease from $302.5 million in Q2 2024 [2] - Operating profit for Q2 2025 was $145.6 million, reflecting an increase from $135.4 million in Q2 2024, with an operating margin of 33% [1][2] - Net profit for the first half of 2025 was $234.8 million, compared to $164.6 million in the same period of 2024 [2]