Hua Er Jie Jian Wen·2025-08-14 10:58Core Insights - Weibo's Q2 2025 net revenue reached $444.8 million, representing a 2% year-over-year increase, driven primarily by advertising revenue growth [1][4][6] - The company reported an operating profit of $145.6 million, an 8% increase from the previous year, with an operating margin of 33% [1][4][6] - Monthly active users reached 588 million, while daily active users stood at 261 million by the end of Q2 [5] Revenue Breakdown - Advertising revenue for Q2 2025 was $383.4 million, up 2% year-over-year, while value-added services revenue declined by 2% to $61.4 million [3][4][6] - Revenue from non-Alibaba advertisers grew by only 1% to $347.6 million, indicating a slight decrease in the platform's attractiveness to third-party advertisers [4] - Alibaba's advertising revenue surged by 10% to $35.7 million, largely due to increased marketing demand during the 618 shopping festival [4] Cost Management - Total costs and expenses decreased by 1% year-over-year to $299.2 million, primarily due to significant reductions in administrative expenses [4] - Administrative expenses dropped from $26.8 million in the same quarter last year to $7.96 million, aided by the recovery of previously written-off receivables [4] - The optimization of cost structure contributed to improved profitability, with a non-GAAP operating profit margin maintained at 36% [4] Earnings Performance - GAAP net income attributable to Weibo's shareholders was $125.7 million, with basic earnings per share of $0.53, reflecting a 12% year-over-year increase [3][4][6] - Non-GAAP net profit was $143.2 million, with non-GAAP earnings per share at $0.54, marking a 13% increase compared to the previous year [4][6] User Engagement - As of the end of Q2, Weibo's monthly active users reached 588 million, while daily active users were recorded at 261 million [5] - The company highlighted strong growth in user communities driven by AI-powered intelligent search [7]