Core Viewpoint - The company has transformed from a single bean product brand to a multi-category snack brand, focusing on flavored beans, nuts, and snacks, which is expected to enhance sales scale [2] Product Development - The company is actively expanding its product range to include various new products, which will support further sales growth [2] - The brand has shifted towards a multi-category snack brand, indicating a strategic diversification of its product offerings [2] Marketing and Promotion - To enhance product competitiveness, the company has increased its investment in brand marketing and new product promotion [2] - The company plans to improve the precision and effectiveness of its sales expense allocation based on market conditions and product promotion rhythms [2] Channel Expansion - The company has increased upfront expenses to support overseas and direct sales channel expansion, with some of these initial investments not requiring ongoing expenditure [2] - Future planning will consider market conditions and channel development to optimize promotional strategies [2]
甘源食品:公司近年来积极拓展新产品