Zhi Tong Cai Jing·2025-08-14 11:32Core Insights - NetEase reported Q2 2025 net revenue of 27.9 billion yuan and a non-GAAP net profit attributable to shareholders of 9.5 billion yuan, with R&D investment of 4.4 billion yuan, representing an R&D intensity of 15.6% [1] - The company continues to focus on product quality and global expansion, driving long-term stable growth [1] Group 1: Gaming Performance - NetEase's gaming and related value-added services net revenue reached 22.8 billion yuan, with classic IP "Fantasy Westward Journey" achieving a record high in simultaneous online users [1][4] - New game releases such as "Yanyun Sixteen Sounds" and "Seven Days World" have shown strong performance, while the upcoming titles like "Forgotten Sea" and "Return to Tang" are generating significant market interest [3][4] - The company’s long-term IPs continue to perform well, with "Fantasy Westward Journey" and "Identity V" maintaining high rankings on iOS charts [4][5] Group 2: Innovation and R&D - NetEase invested 4.4 billion yuan in R&D, focusing on technological innovation across various sectors including gaming, music, and education [6][7] - The launch of the world's first engineering machinery embodied intelligent model "Lingjue" demonstrates the company's commitment to technological advancement [6] - NetEase Youdao's AI-driven services have improved user retention rates and sales, showcasing the effectiveness of AI in enhancing core business competitiveness [7] Group 3: E-commerce and Media - NetEase's e-commerce segment, particularly NetEase Yanxuan, saw a net revenue increase to 1.7 billion yuan, with popular products leading sales [2] - The media division has enhanced user engagement through AI-native creative assistance, resulting in a 25% increase in daily active creators on the news platform [2] Group 4: Social Responsibility and Safety Measures - The company has initiated a "Summer Minor Protection Special Action" to create a safer online environment for minors, implementing measures to limit high-age user account creation [8][9] - NetEase has actively participated in developing safety guidelines for AI services aimed at minors, contributing to industry-wide safety management efforts [9]