Bei Jing Shang Bao·2025-08-14 11:49Core Insights - JD.com reported a total revenue of 356.7 billion yuan for Q2 2025, representing a year-on-year growth of 22.4% [1] - The net profit attributable to ordinary shareholders was 6.2 billion yuan, down from 12.6 billion yuan in the same period last year [1] - The diluted earnings per American Depositary Share were 4.15 yuan, compared to 8.19 yuan in the previous year [1] Business Segment Performance - JD Retail's revenue grew by 20.6% year-on-year, reaching 310.1 billion yuan [1] - Revenue from electronics and home appliances increased by 23.4% and 16.4%, amounting to 178.98 billion yuan and 103.43 billion yuan respectively [1] - New business segments, including food delivery, saw explosive growth with revenues of 13.85 billion yuan, up 198.8% from 4.64 billion yuan in the same quarter last year [1] Expenditure Insights - Fulfillment expenses rose from 17.2 billion yuan to 22.1 billion yuan during the reporting period [1] - Marketing expenses more than doubled, increasing from 11.9 billion yuan to 27 billion yuan, accounting for 7.6% of total revenue [1]