Vipshop(US:VIPS) Xin Hua Cai Jing·2025-08-14 11:48Core Insights - Vipshop reported a net revenue of 25.8 billion yuan for Q2 2025, with a non-GAAP net profit of 2.1 billion yuan, and a GMV of 51.4 billion yuan, reflecting a year-on-year growth of 1.7% [2] - The number of active Super VIP users increased by 15% year-on-year, contributing to 52% of online sales [2] - The performance of Super Brand Days and Super Category Days grew by 17% year-on-year, driven by enhanced user engagement strategies [2] - The differentiated product strategy through deep collaboration with brand manufacturers showed significant results, with the performance contribution of "Vipshop Exclusive" products continuing to rise [2] - The company leveraged AI technology to improve operational efficiency and user experience in core business areas [2] - In the first half of 2025, Vipshop returned over 600 million USD to shareholders through stock buybacks and dividends [2] Company Strategy - The CEO emphasized ongoing internal transformation to enhance product sourcing capabilities and improve business model uniqueness, flexibility, and operational efficiency for sustainable growth [3]