Starbucks CEO sets new time goal for baristas making your order

Core Insights - Starbucks is implementing a new operating model called "Green Apron Service" aimed at improving customer service and reducing the time from order to drink in hand to four minutes or less [1][2] - The company is discontinuing its mobile order and pickup-only concept by fiscal 2026 to enhance the customer experience and ensure profitability [5][6] - CEO Brian Niccol is focusing on rebuilding the company's culture and has committed to investing over half a billion dollars in additional labor hours across U.S. stores [9] Financial Performance - Starbucks reported a net revenue increase of 3.8% to $9.46 billion, surpassing analysts' expectations of $9.31 billion [9] - Despite the revenue growth, same-store sales fell by 2% for the quarter ending June 29, marking the sixth consecutive quarterly decline [9][11] - The decline in same-store sales was consistent in Starbucks' largest North American market, reflecting ongoing challenges in the retail environment [11]