Core Insights - The fourth Fangxin Seafood Food Music and Bread Coffee Carnival, an important part of the 2025 Xi'an Summer Shopping Season, was launched on August 13 and will run until August 17, featuring over 20 key commercial complexes and characteristic streets in the city [1][3] Group 1: Event Overview - The event is guided by the China Commercial Federation and the Shaanxi Provincial Department of Commerce, co-hosted by various local government departments and the Fangxin Group, aiming to stimulate market vitality and unleash consumer potential during the peak summer consumption period [3] - The carnival integrates seafood cuisine, premium coffee, fragrant bread, trendy music, and diverse interactive experiences, creating a unique consumption scene in Xi'an [3] Group 2: Activities and Attractions - The food market features nearly 80 specialty booths with live cooking of seafood such as lobsters, crabs, and shellfish, alongside a variety of main dishes and snacks, creating a rich sensory experience [6] - The event includes live performances from bands, singers, and DJs, as well as street performances with retro dance, guitar, and violin, enhancing the vibrant atmosphere of the carnival [6] Group 3: Interactive Features - Engaging activities such as a beer competition and a bubble party cater to families, while a photography event themed "Capture the Beauty" attracts enthusiasts to document memorable moments [8] - The Deputy Director of Xi'an Municipal Bureau of Commerce highlighted three key features of the carnival: enhanced policy benefits, innovative scene creation, and a commitment to integrity among commercial entities [8] Group 4: Collaborative Efforts - Ten commercial representatives, including major local businesses, jointly declared their commitment to providing quality services and rich activities to ignite summer consumption enthusiasm, promoting a strong collaborative effort across the city [11]
线上线下深度融合 全域联动打造消费热潮