改写行业服务逻辑，东郊到家以定制化引领推拿新趋势

Core Viewpoint - The traditional massage industry is struggling to meet the increasingly diverse health consumption demands, as its service logic is centered around fixed packages and store-based operations, which overlook individual consumer needs [2][3] Group 1: Traditional Service Model Limitations - The traditional massage service model is supply-driven, where consumers are limited to predefined packages that do not consider their specific health conditions [2] - Consumers face inefficiencies in the traditional model, including the need to travel to stores, wait in line, and experience a lack of interaction with service providers [3] - The rigid service process fails to adapt to real-time consumer feedback, leading to a poor customer experience and diminished brand trust [3] Group 2: East Suburb's Innovative Approach - East Suburb's model shifts the focus to consumer needs, creating a new service system that prioritizes personalized experiences [3][4] - The platform utilizes internet technology to facilitate easy online booking, allowing consumers to select services based on their preferences and schedules [3][4] - Prior to service, technicians engage in detailed communication with consumers to understand their specific needs, ensuring a tailored experience [4][5] Group 3: Quality Assurance and Service Implementation - East Suburb maintains high service quality through rigorous technician selection and training, ensuring they possess necessary qualifications and skills [5] - Technicians actively interact with consumers during the service, adjusting techniques based on real-time feedback to enhance comfort and effectiveness [5] - Post-service, technicians provide health advice, extending the personalized service into consumers' daily lives [5] Group 4: Industry Impact and Consumer Experience - East Suburb's model is influencing the entire massage industry, prompting traditional providers to explore personalized services and online-offline integration [6] - Consumers feel valued and respected through personalized services, leading to increased satisfaction and loyalty [6] - Technicians benefit from the ability to create unique service plans, enhancing their professional fulfillment and reducing burnout [6] Group 5: Technological Advancements - East Suburb leverages big data to analyze consumer preferences and optimize service delivery [7] - The use of intelligent scheduling systems allows for efficient matching of technicians to consumer needs, improving service efficiency [7] - These technological innovations enable the scalability of personalized services, making high-quality massage experiences accessible to more consumers [7]