American Rebel(US:AREB) Globenewswire·2025-08-14 12:30Core Points - American Rebel Light Beer is the official beer sponsor of the 43rd annual Lucas Oil NHRA Nationals at Brainerd International Raceway, enhancing its brand visibility and engagement with motorsports fans [1][14][15] - The event features the American Rebel Light "Battle for the Rebel Axe," a new qualifying session that awards top racers with a unique trophy and cash bonuses, aiming to create a memorable experience for attendees [3][6][18] - The company is leveraging this sponsorship to drive brand loyalty and convert motorsports fans into long-term customers, aligning with its patriotic branding [14][15][18] Company Overview - American Rebel Holdings, Inc. has evolved from a designer of branded safes to a diversified lifestyle company, now entering the beverage market with American Rebel Light Beer [16][17] - The beer is marketed as a premium domestic light lager, emphasizing its all-natural ingredients and lower calorie count, appealing to health-conscious consumers [20] Event Activation - The sponsorship includes extensive brand activation activities such as on-site sampling, exclusive merchandise, and live music performances, aimed at enhancing fan engagement [2][14][18] - The event will feature a headline performance by Andy Ross, founder of American Rebel, further integrating the brand into the event's entertainment [7][9][18] Strategic Goals - The company aims to become the 1 domestic light beer in the U.S., using this high-profile event to increase brand awareness and market penetration [15][18] - The timing of the event coincides with the rollout of American Rebel's distribution in Minnesota, indicating a strategic push into new markets [18]