携手打造新农人新风貌新模式 兴业银行助力福农优品擦亮“金色招牌”

Core Viewpoint - The event "Farming Products from My Hometown" aims to leverage digital technology and e-commerce to promote rural revitalization in Fujian, enhancing the visibility of local agricultural products and cultural tourism [1][2]. Group 1: Event Overview - The event was launched on August 13 in Jianing, Fujian, with the participation of various government bodies and financial institutions, focusing on rural revitalization through digital means [1]. - The establishment of the Fujian E-commerce Alliance for Agriculture aims to utilize the province's unique agricultural resources and cultural tourism [2][4]. Group 2: Financial Initiatives - Financial institutions, including Industrial Bank, released the "Financial Assistance for Agriculture Action Plan," committing to support rural development through green finance and digital technology [6]. - As of June 2023, Industrial Bank's agricultural loan balance exceeded 520 billion yuan, indicating a strong commitment to rural financial services [6]. Group 3: Agricultural Innovations - Jianing is recognized as the largest hybrid rice seed production base in China, with significant contributions to the national seed supply [9]. - Huanyuan Agricultural Technology Co., a representative enterprise in seed production, has invested in facilities to enhance seed quality and storage, supported by financial products like the "Rural Revitalization Loan" [9][10]. Group 4: Community Engagement - The event featured local farmers and entrepreneurs showcasing their agricultural products, emphasizing the importance of digital tools in modern farming practices [14][16]. - The establishment of a financial liaison system by Industrial Bank aims to bridge the gap between government, enterprises, and financial services, enhancing support for local agricultural businesses [16].