Core Viewpoint - Wei Long Mei Wei (09985) reported a synchronized growth in revenue and net profit for the first half of 2025, achieving total revenue of 3.483 billion RMB, a year-on-year increase of 18.5%, and a net profit of 736 million RMB, also up by 18.5% [1] Group 1: Financial Performance - The gross profit for the period increased by 12.3% to 1.642 billion RMB, with a gross margin of 47.2% [1] - The company declared an interim dividend of 0.18 RMB per share, maintaining a payout ratio of nearly 60% [1] - Revenue from vegetable products surged by 44.3% to 2.109 billion RMB, accounting for 60.5% of total revenue [1] Group 2: Product and Market Strategy - The company launched several new products, including "Magic Tofu" with sesame flavor and "Spicy Beef" under the brand "Kiss Burn," to enhance flavor innovation and diversify the product portfolio [1] - The company aims to meet diverse and personalized consumer demands through these product innovations [1] Group 3: Brand and Channel Development - Wei Long Mei Wei is deepening brand penetration among young consumers through various online and offline activities, such as the "Spicy Challenge" in collaboration with Linli Lemon Tea [2] - The company is expanding its offline and online channel coverage, enhancing terminal execution capabilities, and improving service capacity and product availability through partnerships with distributors [2] Group 4: Production and Technological Advancements - The company is advancing automation upgrades and technological innovations in production facilities while accelerating the digital transformation of its business systems [2] - As of June 30, 2025, the company operates five factories and has signed an investment agreement to establish a new factory in Nanning, Guangxi, to support ongoing business development and expansion [2]
卫龙美味上半年净利润增近两成 蔬菜制品营收增长44%