Core Viewpoint - The company has signed a strategic cooperation framework agreement with Shanghai JiuYue to jointly expand the sales of alcoholic beverages and other food products in China [1][2]. Group 1: Strategic Partnership - The agreement involves the establishment of a joint venture focused on marketing, distribution, and supply chain management of premium alcoholic products [1]. - The joint venture will leverage the company's strengths in branding, capital, and market resources alongside Shanghai JiuYue's expertise in supply chain and distribution networks [1][2]. Group 2: Market Context - The company operates in the investment holding sector with significant experience in new materials, chemicals, and consumer products, particularly in the production and promotion of Chinese liquor [2]. - There is a growing demand for high-quality alcoholic products and professional supply chain services in China due to market upgrades and structural optimization [2]. Group 3: Operational Advantages - Shanghai JiuYue has established a marketing network covering 16 provinces and 46 cities in China, which will enhance the joint venture's market penetration and operational efficiency [2]. - The collaboration aims to ensure stable product distribution and cost-effectiveness while exploring new consumer groups and business growth opportunities [2].
帝王实业控股(01950.HK)与上海酒悦签署战略合作协议 共同拓展酒类及其他食品销售活动