京东二季度业绩远超市场预期 盘前股价直拉

Core Insights - JD Group reported Q2 2025 revenue of 356.7 billion RMB (approximately 49.8 billion USD), a year-on-year increase of 22.4%, exceeding market expectations and setting a record for growth in nearly three years [2] - The CEO highlighted significant growth in user traffic, active users, and purchase frequency, driven by the core retail business and new ventures like food delivery [2] - JD's retail revenue grew by 20.6% year-on-year, with an operating profit margin of 4.5%, the highest for any promotional quarter in the company's history [2] Revenue and User Growth - JD's active user count and shopping frequency both saw over 40% year-on-year growth, marking the seventh consecutive quarter of double-digit growth [2] - The overall order volume exceeded 2.2 billion during the "618" shopping festival, with active users on the JD app reaching a historical high [4] - The daily active users for JD's app during the "618" event increased by over 100% year-on-year, leading the industry [4] Business Segments Performance - Most product categories experienced accelerated growth, with daily necessities revenue increasing by 16.4% year-on-year, and service revenue growing by 29.1% [3] - JD's food delivery business saw a substantial revenue increase of 199% year-on-year [3] - The number of JD's 3C digital stores surpassed 3,000, and the company opened 24 JD MALL locations, enhancing its offline presence [4] Strategic Initiatives - JD is committed to a "non-involution" stance in the food delivery sector, opposing irrational competition and harmful subsidies [5] - The company has established a robust service network covering 350 cities with over 1.5 million restaurant partners [5] - JD launched the "Qixian Kitchen" brand, focusing on quality dining and innovative supply chain practices, with plans to establish 10,000 locations in three years [6] Technological and Workforce Development - Since 2017, JD has invested over 150 billion RMB in R&D, with a supply chain asset scale nearing 170 billion RMB [7] - The company employs approximately 900,000 people and plans to open 35,000 positions in its 2026 campus recruitment [7] - JD's initiatives have also included support for disabled individuals, with over 4,000 employed and plans to expand the "Sunshine Angel" program [8]