中产开始省钱后，比你还狠

Group 1 - The consumption behavior of the middle class is shifting from blind pursuit of luxury to a more rational approach, focusing on discounts and value for money [1][6] - The popularity of luxury discount sales is evident, with platforms like Vipshop showing significant growth in active users and sales contributions from their Super VIP segment [3][5] - The introduction of more luxury brands and deeper discounts for Super VIP users at Vipshop indicates a strategic move to attract price-sensitive consumers [5] Group 2 - The change in consumption patterns reflects a broader trend where middle-class consumers prioritize internal experiences over external status symbols [6][8] - This shift is not indicative of a decline in living standards but rather a more mature approach to spending, emphasizing smart allocation of resources [8] - The emerging consensus among the middle class is to return to the essence of consumption, viewing it as a tool for enhancing life rather than a status symbol [8]