How Product Launches Are Shaping Coca-Cola's Revenue Growth

The Zacks Rundown for Coca-Cola Key Takeaways The Coca-Cola Company's (KO) recent revenue growth has been significantly influenced by its strategic focus on new product launches that cater to evolving consumer preferences. Innovations like Sprite + Tea in North America have gained strong traction, benefiting from social media buzz and limited-time appeal, helping Sprite climb to the number 3 sparkling soft drink brand in the United States. This launch reflects the company's approach of testing products in s ...