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卫龙美味蔬菜制品成业绩新引擎

Core Viewpoint - Weitlong Delicious Global Holdings Limited reported strong mid-year performance for 2025, with total revenue of 3.483 billion RMB and net profit of 736 million RMB, both showing a year-on-year growth of 18.5% [1] Group 1: Financial Performance - Total revenue for the first half of 2025 reached 3.483 billion RMB, representing an 18.5% increase year-on-year [1] - Net profit for the same period was 736 million RMB, also reflecting an 18.5% year-on-year growth [1] - The board declared an interim dividend of 0.18 RMB per share, maintaining a payout ratio close to 60% [1] Group 2: Product and Market Development - The vegetable products segment, led by konjac products, generated 2.109 billion RMB in revenue, marking a 44.3% increase and accounting for 60.5% of total revenue [2] - New product launches, including sesame-flavored konjac and spicy beef-flavored snacks, have expanded the product range and met consumer demand for innovative flavors [2] - The spicy snack market is projected to grow at a compound annual growth rate of 9.6%, with the konjac product segment growing at 28%, significantly above the industry average [2] Group 3: Strategic Initiatives - The company is transitioning from a "spicy strip leader" to a "spicy snack ecosystem builder," focusing on health-conscious products and reducing additives to enhance nutritional value [3] - Weitlong Delicious is committed to a multi-category strategy, increasing investment in R&D, production, and marketing to diversify its spicy snack product line [3] Group 4: Channel Expansion - Online sales generated 336 million RMB, accounting for 9.6% of total revenue, with a focus on e-commerce platforms like Douyin and Kuaishou [4] - Offline, the company has strengthened partnerships with snack retailers and membership supermarkets, achieving significant breakthroughs, including entry into Sam's Club [5] - As of June 30, 2025, the company collaborated with 1,777 offline distributors, enhancing market penetration across various retail channels [5] Group 5: Consumer Engagement and Production Capacity - The company is actively engaging younger consumers through diverse brand activities and leveraging celebrity influence to enhance brand appeal [6] - Weitlong Delicious has introduced its seventh-generation konjac production equipment, significantly improving production efficiency and product quality [6]