娃哈哈天猫店“变身记”：同源康退幕，宗馥莉公司悄然接手？

Group 1 - The Tmall store "娃哈哈官方旗舰店" has been renamed to "同源康食品专营店," raising public curiosity about its operational status [1] - The new operating entity for the store is 同源康电子商务（杭州）有限公司, which indicates a shift in the store's management [1] - The collaboration between 同源康电子商务 and 娃哈哈 ended earlier this year, providing clarity on the reasons behind the name change [5] Group 2 - The operational rights for the 娃哈哈 brand's Tmall flagship store have been transferred to 杭州恒意电子商务有限公司, which has close ties to 娃哈哈's chairman [5] - 同源康电子商务 is backed by significant capital, with 三捷投资集团 holding 75% of its shares, and its actual controller, 杜建英, owning 99.8% [5] - The name change reflects ongoing strategic adjustments in 娃哈哈's e-commerce approach [5][7] Group 3 - The store name change has sparked interest in 娃哈哈's e-commerce strategy and the competitive landscape within the e-commerce sector [7] - The evolving e-commerce market is expected to attract more brands and companies into the competitive arena [7]