中兴商业：“三引三来”探索商业导流新模式 将客流沉淀为长期资产

Core Viewpoint - Zhongxing Commercial has been deeply engaged in the retail industry for over 30 years, adapting to rapidly changing consumer habits by implementing innovative marketing strategies and enhancing service experiences to meet core consumer needs. Group 1: Attracting Young Consumers - The rise of the "Z Generation" has led to a shift in consumption motivations, with young consumers valuing emotional experiences and social interactions [1] - Zhongxing Commercial has created engaging offline activities to attract young consumers, transforming the shopping experience into a leisure destination [2] - The company has successfully shifted consumer habits from "shopping to buy" to "shopping for leisure," achieving significant operational and innovative breakthroughs [2] Group 2: Family-Oriented Shopping Experience - Zhongxing Commercial emphasizes a service philosophy that integrates "goodwill" into daily operations, enhancing the shopping experience for families [3] - The company offers diverse activities and products that cater to all family members, encouraging longer visits and multi-generational shopping [3] - The focus has shifted from merely facilitating purchases to creating immersive experiences for families [3] Group 3: Attracting Provincial Consumers - The company has leveraged local policy incentives to enhance operational quality and stimulate consumer spending [6] - Zhongxing Commercial has introduced several first-store brands in the region, enhancing its market presence and attracting more customers [6] - The establishment of the Shenyang Zhongxing Dinosaur Museum has created a new model for integrating cultural tourism with retail, boosting foot traffic and customer retention [6] Group 4: Policy and Economic Impact - Zhongxing Commercial has become a pioneer in implementing the "immediate refund" policy for outbound tourists, enhancing the shopping experience and supporting local economic growth [7] - The company has seen increases in transaction numbers and customer engagement metrics, indicating successful adaptation to market demands [7] - By focusing on innovative marketing and quality service, Zhongxing Commercial has transformed transient customer traffic into long-term assets for the business [7]