Sou Hu Cai Jing·2025-08-14 18:32Financial Performance - Net revenue for the second quarter reached RMB 27.9 billion, representing a year-on-year growth of 9.4% [1] - Revenue from games and related value-added services was RMB 22.8 billion, up 13.7% year-on-year, with online games accounting for 97.1% of this segment, approximately RMB 22.14 billion [1] Game Releases and Updates - Notable game releases include "Out of Bounds" on Xbox and PS5 in April, "All-Star Streetball Party" globally in May, and "Marvel Secret Wars" launched in June [4] - Existing titles like "Nirvana in Fire," "Seven Days World," and "Identity V" achieved strong market performance through version updates in Q2 [4] Product Pipeline - Upcoming products include a sci-fi shooting mobile game set to launch overseas on August 28, an ocean adventure RPG expected in 2026, and several other games in development [8] - "Nirvana in Fire" mobile and "Yanyun Sixteen Sounds" are set for global release, with the former having opened global pre-registration in May [10] Market Strategy and Performance - The CEO emphasized the commitment to developing "evergreen games" and enhancing player experiences through self-developed IPs [10] - "Yanyun Sixteen Sounds" has shown robust performance, exceeding pre-launch expectations in user engagement and monetization [10] Revenue Dynamics - "Seven Days World" experienced a revenue rebound following a significant update in July, with a balanced user and revenue ratio between domestic and overseas markets [11] - The company is focusing on the competitive landscape of shooting games, aiming to meet high user expectations for quality and innovation [12] Marketing and Expansion - The company employs a standard operational process for marketing, leveraging social media and AI tools, with a balanced approach to marketing expenditures [17] - Future expansion in overseas markets is a priority, with successful entries in regions like North America, Japan, and Southeast Asia [18] Game Performance Insights - "Marvel Secret Wars" saw a temporary rise in sales rankings on Steam, indicating effective seasonal update strategies [13] - "Dream of the Red Chamber" and "Egg Party" have shown data recovery, attributed to innovative content and marketing strategies [15]