Ge Long Hui·2025-08-14 18:41Core Viewpoint - Tencent Holdings demonstrated robust growth in Q2 2025, with double-digit year-on-year increases in revenue and profit across key metrics, driven by strong performance in gaming, marketing services, fintech, and enterprise services [1][2]. Group 1: Financial Performance - Revenue reached 184.5 billion yuan, a 15% year-on-year increase, with gross margin improving from 53% to 57% due to higher contributions from high-margin businesses and cost efficiency [1]. - Non-IFRS operating profit rose to 69.25 billion yuan, up 18% year-on-year, with core profit growth reaching 20% after excluding joint venture impacts [1]. - Non-IFRS net profit attributable to shareholders increased by 10% to 63.05 billion yuan, exceeding market expectations [1]. Group 2: Business Segments - The value-added services segment generated 91.37 billion yuan, a 16% year-on-year increase, accounting for 50% of total revenue, with domestic game revenue at 40.4 billion yuan, up 17% [1]. - International game revenue grew by 35% year-on-year, driven by strong performance from titles like "Clash Royale" and "PUBG MOBILE" [1]. - Marketing services revenue reached 35.76 billion yuan, a 20% year-on-year increase, benefiting from AI-driven advertising efficiency improvements [2]. Group 3: User Engagement and AI Integration - Monthly active users for WeChat and WeChat combined reached 1.411 billion, a 3% year-on-year increase, while QQ mobile MAUs were 532 million, showing high user engagement [3]. - The company invested 19.107 billion yuan in capital expenditures, primarily focused on AI-related business development [3]. - AI technology is deeply integrated across various business lines, enhancing user experience and driving growth in gaming, advertising, and enterprise services [3]. Group 4: Investment Outlook - The strong performance in Q2 2025 reflects the deep empowerment of AI technology across business lines, with expectations for continued growth driven by new game launches and consumption recovery [3]. - The company is projected to have a target price of 699.1 HKD, with estimated PE ratios of 23.6x and 20.7x for 2025 and 2026, respectively, indicating a potential upside of 19.3% from recent closing prices [3].