Ge Long Hui·2025-08-14 18:41Core Insights - Tencent's 2Q25 revenue exceeded expectations, growing 14.5% year-on-year to 184.5 billion yuan, driven by strong performance in gaming, advertising, and FBS [1] - Non-IFRS net profit increased by 10% to 63.05 billion yuan, aligning closely with expectations [1] Revenue Growth - Advertising revenue in 2Q25 rose 20% to 35.8 billion yuan, benefiting from AI applications in ad creation and targeting, with video account and mini-program ads growing by 50% and search ads by 60% [1] - Gaming revenue grew 22% to 59.2 billion yuan, surpassing expectations, with overseas gaming revenue up 35% and domestic revenue up 17% [2] - Financial and enterprise services revenue increased by 10% to 55.5 billion yuan, with financial technology revenue growing by 8% [2] Profitability and Margins - Gross margin improved by 3.6 percentage points year-on-year, with VAS, advertising, and FBS margins increasing by 3.4, 2, and 4.5 percentage points respectively [2] - Non-IFRS operating profit rose by 18.5%, while net profit growth was lower due to underperformance in associate company earnings [2] Future Outlook - Revenue forecasts for 2025 and 2026 have been raised by 2% and 4% respectively, with 2025 revenue expected to reach 745.3 billion yuan [3] - Target price has been increased by 17% to 700 HKD, reflecting a shift in valuation to 2026 with a corresponding P/E ratio of 20x [3]