Ge Long Hui·2025-08-14 18:41Core Viewpoint - Tencent Holdings reported strong Q2 2025 results, with revenue of 184.5 billion yuan, a 15% year-on-year increase, driven by robust performance in gaming and advertising sectors [1][2] Group 1: Financial Performance - Q2 2025 operating profit reached 69.25 billion yuan, up 18% year-on-year, while adjusted net profit was 63.05 billion yuan, a 10% increase [1] - Adjusted net profit, excluding contributions from joint ventures, grew 20% year-on-year to 56.8 billion yuan, indicating sustained profitability [1] - Gross margin improved to 57%, up 3.7 percentage points year-on-year and 1.2 percentage points quarter-on-quarter [1] Group 2: Gaming Business - Tencent's gaming revenue in Q2 2025 increased by 16% year-on-year to 91.4 billion yuan, with domestic game revenue rising 17% to 40.4 billion yuan, largely due to the success of the new game "Delta Action" [1] - International gaming revenue surged 35% year-on-year to 18.8 billion yuan, driven by growth from Supercell games and "PUBG MOBILE" [1] Group 3: Advertising Business - Advertising revenue grew 20% year-on-year to 35.8 billion yuan, benefiting from upgraded advertising models and increased AI applications in ad creation and targeting [2] - The gross margin for advertising improved from 56% to 58% year-on-year, reflecting enhanced profitability in this segment [2] Group 4: Enterprise Services - Financial technology and enterprise services revenue rose 10% year-on-year to 55.5 billion yuan, with accelerated growth in AI-related services such as GPU leasing and API token usage [2][3] - High capital expenditures (CAPEX) of 19.11 billion yuan in Q2 2025, a 119% increase year-on-year, indicate ongoing investment in technology and infrastructure [3] Group 5: Future Outlook - The company is expected to achieve revenues of 749.5 billion yuan, 835.4 billion yuan, and 922.8 billion yuan from 2025 to 2027, with adjusted net profits projected at 258.9 billion yuan, 288.1 billion yuan, and 317.7 billion yuan respectively [4] - The integration of AI into the WeChat ecosystem is anticipated to enhance its capabilities, positioning it as a potential "AI operating system" [3][4]